The 2020 Edition

When I first dreamed up JadeJennifer, I was beyond excited to share my thoughts, loves and interests with other like-minded people online. The thrill of discovering a new favourite product, brand or even just dying to share something a little more personal with an audience of friends has had me running to the laptop to draft a new post quicker than you can say J’adore Dior. 

My first post on JadeJennifer was in April 2018 and I would like to think that over time, the overall look and feel of the blog has matured. As I become more passionate about what I do, I have found the blog has developed a more editorial feel, hopefully still full of inspiration, comfort and positivity to anyone who ventures over to my digital home.

I am so proud of my little corner of internet and even more so when people ask how I create individual posts, editorial imagery, how I started and the site in general. The question that I get asked the most is how I go from lightbulb moment to hitting publish on the final product. 

So here’s a step by step of my personal process when I am putting a blog post on JadeJennifer. This may not work for everyone but over time this is how I’ve allowed my creative juices to flow the most and produce posts that I remain proud of. Happy blogging!

1. the lightbulb

My blog posts don’t always start in the same way but certainly always have the same amount of effort lavished upon them, no matter what the topic. Occasionally a beautiful addition to the wardrobe can be enough to inspire a new post – like the blazer in this post, sometimes a beauty brand will plant a seed in my mind or alternatively I will feel the pull to write something a little more personal, in the hope of offering something to others that I feel strongly about or have experienced first hand.

The first spark of a post, no matter what form that spark takes should always excite me and personally, if the excitement isn’t enough at the first inklings of the topic then back to the drawing board I go. Being proud of what I publish is the only outcome acceptable for me. On the other hand if the topic hits the right note for me then it’s onto the next!

2. what's next?

Each step of my process doesn’t necessarily follow the exact same timeline and I don’t like to restrict myself to a certain number of steps, or the order in which they appear. Often a topic will come before the imagery and will spur on an outfit shoot, a make up menu flat lay or some dreamy holiday imagery, but sometimes the imagery will already have been shot and that will be the inspiration for my post. A great example of this is my recent Tips For Every Adventurer. The amazing imagery shot by my sister of me with my feet in the sand on South Beach, Miami was the perfect catalyst for a travel post.

If however the imagery is the next piece of the puzzle then here’s where I get really excited!


It’s all about imagination, creativity and certainly not always the quality of your camera!

  • Outfit Shots: From experience I have learned that no one wants to see 14 images of me front facing, in the exact same outfit, with the same facial expression. Varying the imagery is what I love to do! A shot focusing on my footwear/accessories is a must, my hairstyle of choice, a wide angled landscape image and multiple facial expressions. Ensuring movement in outfit imagery is hard but oh so important to me too. I want to show how the material moves and wears just as much as the styling itself.


  • Travel Shots: Again from experience, no one wants to see 42 images of me frolicking in the same bikini, in the same light, with the same backdrop. It’s all about a mix of that golden hour lighting, imagery that doesn’t even show me at all and any hidden resort gems that may catch the eye.

4. the final layout

The layout of any post on JadeJennifer is always dependent on the outcome of my imagery. I base my layout around the shots I’m excited to incorporate and continually switch them up to ensure the post flows, just as I had envisioned when the initial spark was ignited. I tend to go back to pen and paper to sketch out a rough layout, I start by working out how many images I have and the key points; for example this post I had 9 images, an intro and five main paragraphs, next I map out boxes on a piece of paper and start to envision where things could go; of course things change when I physically start putting a post together but I have the basic’s down. 

With outfit posts you will notice I tend to start with a full outfit shot, moving into more detail focused images, a mix of imagery showing location and then usually culminating in some more light hearted, warm photography towards the close. With travel I tend to naturally have far more landscape imagery so will incorporate more full screen shots, flowing into detail focused parallax images and interspersed with anything that will keep the post moving such as some ‘foody’ imagery or amazing room details.

5. hitting publish

I always remember how terrified I used to be of hitting that publish button when I first started blogging. Would anyone even be interested in what I said? Would people pick apart any accidental typos? Would someone think my imagery wasn’t good enough? It was such a battle for me. Now I only have two requirements of anything that you may find on JadeJennifer:

Am I proud of what I have created?

Have I been truthful?

So long as I have truly worked my ass off and have been truthful in my content then I am a happy Blogger. 

How do you bring your ideas to life on your blog?

Do you follow a similar thought & creative process or do you do things a little different? I’d love to know what you guys do!